Diane Laster-Heathman, Founder, Managing Director
Diane has worked her relationship, management and consulting expertise for over 25 years, both within The Wall Street Journal (WSJ) and now within her own company. Some would say “larger than life,” Diane brings incredible energy to the table whether dealing with small or monster brands. Diane has tackled high-tech and consumer accounts, but her passion for the wine industry and water sports, is driving her in a new direction.
Founded in January of 2008, Laster Heathman Media clients include some of the most exciting and extreme Watermen and Women in the sport of surfing and Stand Up Paddling. Surfing Legend Burton “Buzzy” Kerbox, Pro Surfer & Big Wave World Champion Jamie Sterling, The Eco Warrior & Pro Surfer James Pribram and The First Woman of Stand Up Paddle Fitness, Nikki Gregg just to name a few. With offices in San Francisco and British Columbia, Laster Heathman Media works with clients nationally and internationally on all aspects of branding.
LHM specializes in Business Development for print, online media, Original Program Development and Individual Client Management & Representation. By implementing a dash of creativity, knowledge, strategic marketing, hard work and charm; Diane is successful in creating magic for her clients. This has also been achieved by establishing a collaborative relationship with St. Louis base, Coolfire Originals and Los Angeles based, Coterie.
Diane's current projects in development include 'Alive, Hosted By Adventure Aaron', 'Watts Cookin with Chef Spencer Watts' and 'Family Crush'. Diane prides herself in having developed relationships at The Discovery Channel, Fuel TV, National Geographic, History Channel, TLC, Outside TV, A&E and William Morris Endeavor Entertainment.
Before Laster/Heathman Media, Diane enjoyed 26 years of service with The Wall Street Journal
in Circulation and Integrated Media and Sponsorship Sales. Diane was responsible for developing consumer accounts and relationships with accounts who had never considered advertising in The Wall Street Journal. These include Banana Republic, Nordstrom, Foster’s Estate Wines and E&J Gallo, all who became loyal advertisers and business partners with the WSJ.
Yvonne Schellerup, Marketing Director
Yvonne Schellerup is a marketing professional with over 20 years experience, specializing in marketing communications and brand management in both the for profit and non-profit arenas. She broke into media and advertising in the early 90s and managed high tech and financial services accounts, growing her account budget from $4M to $10M in 4 years. In early 2000 Yvonne was responsible for all marketing and Internet strategy for the leading B2B media company, Montgomery Research. While there she supervised all marketing activities for Revenue
magazine, the leading interactive marketing magazine. She took Revenue
to the #1 performance marketing magazine, and implemented a web-enabled lead generation program that directly lead to an increase in sales. She also managed corporate communications and branding for 6 thought leadership publications and websites.
In 2006 Yvonne transitioned from the private sector towards the non-profit sector in order to leverage her management and marketing skills in a meaningful way to organizations she feels passionate about. She began dedicating herself to the arts and the environment at the Natural World Museum (NWM), where she belonged for two years as a Trustee, and thereafter as the Marketing Director. While there she developed and implemented the mobile and global Museum’s marketing plan, executing communications strategy and collateral and all advertising/awareness campaigns. Yvonne oversaw all protocol and policies for NWM branding, messaging, publicity and overall marketing strategies and goals. In 2008 she teamed with a group of women to form Millennium ART, a management consulting business that created CO2 CUBES, a multimedia installation where art, science, and technology intersect to generate awareness of what the scale of one metric tonne of carbon dioxide looks like.
Yvonne’s next transition was a no-brainer. Teaming with Laster Heathman Media is a position that provides the perfect marriage of her passion for creative marketing with her zest for some of the things that make life worthwhile: the environment, ocean (SUP), wine and working with some of the brightest and strategic minds in the business.
Carey Warren, Content Development Consultant
Carey is the sounding board for LHM and provides insight and clarity to all projects at LHM for content development and original programming..
In his role as Chief Enterprise Officer at Coterie, (one of our partners), Carey is responsible for devising advertising, marketing, branding and sponsorship strategies for the agency’s clientele. Having long developed business plan initiatives for clients under the company’s previous banner of NPPR, Carey incorporates his considerable experience to generate strategic campaigns that are customized to increase each client’s impact and value.
Carey is also responsible for developing content and managing projects for a number of television accounts, including PBS, Discovery Channel, Animal Planet, WeTV, and TV Guide Network. He’s consulted on numerous television specials and series including The Pioneers of Television, The Story of India, Your Life Your Money with Donald Faison, and History Detectives for PBS; Deadliest Catch, Monster Garage and Dirty Jobs for Discovery Channel, While You Were Out for TLC; The Crocodile Hunter and Mutual of Omaha’s Wild Kingdom on Animal Planet; and The Susan Boyle Story, Curb: The Discussion, Gone Too Soon: The Michael Jackson Story, and awards show coverage for TV Guide Network.
In addition, Carey has devised and executed marketing strategies for many of the firm’s non-entertainment clients, including Distinctively Oklahoma Magazine, Honeywell, And Company advertising agency, Shine Home, Alphabet Photography, Watson’s Pet Products, Orange County CyberKnife and Stone Eagle Retreat, among others.
Carey’s expertise also extends to direct response advertising, having created an Hispanic broadcast media direct response television sales division within NPPR that spanned a pair of Spanish-language broadcast TV stations and nine cable channels.
Carey launched his corporate career at Dow Jones & Co., where he worked in both print and electronic media sales. He performed in the top 10% of the company’s sales team across three continents, woring with accounts such as Apple, Microsoft, Honda and Acura. He also helped launch Smart Money magazine and sold sponsorships on WSJ.com, and ran Dow Jones Broadcasting’s syndicated radio and television office for the western region of the U.S.
Carey has also managed the advertising and sales offices for both Premiere and Gear magazines, working with eight major film studios to promote new releases at the former and creating innovative marketing platform ventures at the latter.
Kimberly L. Flowers, Communications Director
For over thirty years Kim Flowers has worked as a communications and public relations professional in both the public and private sectors.
After graduating from UCLA, Flowers began her career working on Capitol Hill for two members of Congress and later joined the Reagan Administration as an appointee to the Agency for International Development and the U.S. Small Business Administration. She left the public sector in 1988 to work for San Francisco's top public affairs firm, The PBN Company. While there, Flowers designed and managed public relations and communications programs for major corporate clients including Bechtel, Chevron, and The California Chamber of Commerce.
In 1990, Flowers relocated to the Soviet Union, where she opened The PBN Company's first overseas office. Based in Moscow, Flowers grew the business, representing major multinational companies in Russia including Pepsi-Cola, Radisson Hotels International, The Kremlin Cup, Conoco and Apple. Subsequently, The PBN Company was awarded several privatization contracts in Russia, Moldova and Armenia -- Flowers lived in all three republics over the course of seven years managing country-wide public awareness programs to educate citizens about private ownership, an entirely new concept for the former Soviet citizenry. In 1996, Kim joined one of the world's largest public relations firms, Burson-Marsteller, working in both Russia and Asia for clients including the World Bank, Asian Development Bank and the United Nations. Returning to San Francisco in 1998, she re-entered the local market to manage client programs for Sun Microsystems, Agilent, Philip Morris, Kaiser Aluminum and Andersen Consulting, among numerous others.
In 2000, Flowers made the leap into wine and food pr, spending five years as the Director of Communications for the Napa Valley Vintners -- the largest wine related trade association in the country and a critical policy advocate for the wine industry at the local, state and federal levels. In addition to Laster Heathman Media, Flowers now offers media relations, communications and fundraising services to a variety of wine and food-related clients such as Artisano, Taste Alexander Valley and Bravissimo!, as well as a private independent K-8 school in her area, The Healdsburg School.